In 1912 Movado created the вЂњPolyplanвЂќ with a curved case that was designed to follow contour of the wrist. Movado registered many more trademarks over the years. Registered trade marks are given as вЂњChemin de Fer InternationalвЂќ (International Roads of Steel, or Railways), Mistral, Record, SuretГ© (safety), Movado, and ApogГ©e. The advert says that the company makes precision lever watch movements in sizes from 9 lignes to 24 lignes and specialises in 10 and 19 ligne extra thin movements, and repeaters of all sizes. Ditesheim & FrГЁre and a hand holding a watch, a trademark that appears in many Movado watch cases. The advert reproduced here from a 1907 Swiss trade journal shows the name L. In 1905 the company adopted the name Movado, meaning вЂњalways in motionвЂќ in the international language of Esperanto Ditesheim & FrГЁre when another, unnamed, brother joined. Ditesheim from a combination of their initials. In 1885 two of his brothers, Leopold and Isidore joined him and the name of the company became L. The company that became Movado was founded in La Chaux-de-Fonds, Switzerland in 1881 by a 19-year old entrepreneur, Achille Ditesheim. Bocks and Rams: IWC and Stauffer Trademarks.

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